01CarbonBlaze explainer
A good claim makes its boundary clear.
Start by describing what is being discussed: an organizational inventory, a product, a project, a target, a direct reduction, or credit use. Ambiguous terms can make very different actions appear interchangeable.
02CarbonBlaze explainer
Keep direct reduction and credit use separate.
Readers should be able to identify what emissions were measured, what actions reduced them within a stated boundary, and how any carbon credits were used. Each element deserves its own evidence.
03CarbonBlaze explainer
Language should match evidence and avoid overreach.
If a statement is broad, the underlying scope, time period, methodology, and supporting materials should be easy to locate. When uncertainty exists, it should be acknowledged rather than hidden.
Common questions
What should a climate claim include?
At minimum, clear scope and time context, the activity or outcome being described, and a route to supporting information are helpful starting points.
Can an organization say it is Net Zero because it purchased credits?
Net Zero terminology is governed by specific frameworks and is not established solely by the purchase of credits. A reader should examine the organization’s inventory, reduction pathway, target framework, and claim language.